Ecommerce, for sellers who already have a working business.
Service-business websites are the main focus of Luado Digital. Ecommerce is something I have built repeatedly and still take on, but only where there is already a real product, real stock and a realistic plan for getting people to the store.
Ecommerce projects are scoped and quoted separately from the R17,500 service-business system.
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This works when the business already exists.
A store is a shopfront, not a business model. The builds that go well share the same starting conditions.
- 01
Real products, already selling
You have stock, or a supply route you have used. Selling has happened somewhere already: in person, on a marketplace, on social media or on an older store.
- 02
Operational capacity
Somebody can pack, dispatch and answer customers the day an order comes in. A store that outruns its fulfilment creates more problems than it solves.
- 03
Product information ready
Photographs, descriptions, variants, sizes, weights and pricing. Product data decides how long an ecommerce build takes more than anything else.
- 04
Fulfilment in place
A courier arrangement or collection process, with shipping rates you can charge and honour.
- 05
A realistic marketing plan
A store does not create demand. You should know where traffic comes from: advertising, an existing audience, search or a customer base you already have.
This is not the right fit if
- The products do not exist yet, or the supplier has not been confirmed
- You are testing whether a product idea works
- You are hoping the store itself will generate the demand
- Nobody is available to fulfil orders reliably
- You are looking for the cheapest possible store, or a payment plan
- You expect guaranteed sales or a guaranteed return
What the store is built to carry.
Five stages, each with its own job. Most of the build effort goes into the middle three, where people decide.
- Catalogue Categories and filtering that suit the size of the range
- Product page Images, variants, stock and delivery expectation
- Cart Clear totals, shipping and edit-in-place
- Checkout South African gateway, composed for a phone
- Confirmation Order record, notification and the tracked event
This describes what the store supports, not how many people complete it. No ecommerce build guarantees sales, and this one does not either.
Scoped to the store, not to a package.
Every store is different, so the price is too. These are the areas a quote is built from.
Store structure
- Catalogue and category architecture
- Product page templates, including variants and options
- Search, filtering and sorting appropriate to the range
- Cart and checkout flow
Commercial setup
- South African payment gateway integration
- Shipping rules, rates and delivery options
- Tax and pricing configuration
- Order, stock and customer management
Trust and conversion
- Product photography presentation and galleries
- Reviews, policies, returns and delivery information
- Clear support and contact routes
- Mobile checkout composed specifically for a phone
Tracking
- Google Analytics 4 with ecommerce events
- Meta Pixel integration point and event structure
- Search Console setup and indexing
- Conversion events across the purchase path
How an ecommerce project is priced.
There is no package price on this page, and that is deliberate. Every store is quoted against its own catalogue, fulfilment setup and functionality, at a fixed price agreed in writing before anything begins.
Ecommerce website project
Quoted per store
Fixed price, agreed in writing before the build starts.
Payment
- Deposit to reserve the project and begin 70%
- Balance, payable before launch 30%
- EFT against an invoice
Mandatory Luado Digital retainer None
Hosting, domain renewals, payment-gateway fees and any approved third-party services are quoted or paid separately.
Apply for a strategy callWhat moves the price
These are the five things that decide whether a store is a straightforward build or a long one. Knowing where you sit on each makes the quote quick.
- 01
How many products, and how many variants
Twelve products with one option each is a different job to six hundred with sizes, colours and per-variant stock. Variants multiply the work on every product page.
- 02
How much product data already exists
Photographs, descriptions, weights, dimensions and pricing in a usable form. This is the biggest lever you control, and the most common reason a build runs long.
- 03
Payment and shipping rules
One gateway and one flat shipping rate is quick. Zone-based rates, free-shipping thresholds, collection options and multiple couriers each add configuration.
- 04
Integrations
Accounting, courier, stock or CRM connections are scoped individually once we know which systems you already run. Some are a plugin; some are real development.
- 05
What you supply and what I produce
Supplied product copy and photography keep the quote down. Producing them is separate work and is priced separately.
What every quote includes
The scope above is the starting point for every store. The quote sets how much of each area your catalogue actually needs.
- A written scope and a fixed price before work begins
- Custom store design aligned with your brand
- Responsive desktop, tablet and mobile layouts
- Catalogue and category architecture
- Product page templates including variants and options
- Cart and checkout composed for a phone
- South African payment gateway integration
- Shipping rules, rates and delivery options
- Order, stock and customer management setup
- On-page SEO foundations and XML sitemap
- Google Search Console setup and indexing submission
- Google Analytics 4 with ecommerce events
- Meta Pixel integration readiness
- Conversion-event structure across the purchase path
- Policies, returns and delivery information pages
- Cross-device and checkout testing before launch
- Launch assistance and a recorded handover
Not included unless separately quoted
- Hosting, domain registration and renewals
- Payment-gateway fees and transaction costs
- Product photography
- Product copywriting for a full catalogue
- Bulk product data capture
- Premium apps, plugins or third-party subscriptions
- Brand-identity development
- Custom software integrations outside the written scope
- Advertising management or advertising spend
- Ongoing store management, stock updates and order support
- Ongoing maintenance and content updates
- Guaranteed sales, revenue or return on advertising spend
Why there is no price on this page
A store selling twelve products with one shipping option and a store selling six hundred with variants, bulk pricing and three couriers are not the same job. Quoting them at the same number would be dishonest, and a low headline figure that grows once the work starts is worse than no figure at all.
The service-business rate of R17,500 does not apply to ecommerce. Tell me what you sell and where you sell it now, and you get a real number against a written scope.
Want a number for your store?
Apply with the detail of what you sell, roughly how many products you carry and how you currently fulfil orders. If it is a fit, we book a call and I scope and quote the store on its own terms.
Apply for a strategy callHave a store worth building properly?
Apply with the detail of what you sell and where you are selling it now. If it is a fit, we book a call and I scope and quote the store on its own terms.
Enquiry-Ready Website System at R17,500 once-off. 70% deposit · 30% before launch
Ecommerce projects are quoted separately from the R17,500 service-business system.
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