The Enquiry-Ready Website System, in full.
Everything the build covers, what it costs, how long it takes, what I need from you and where the boundaries sit. Read it properly before you apply. It is written so that nothing on the strategy call is a surprise.
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- Investment
- R17,500 once-off
- Terms
- 70% deposit · 30% before launch
- Typical build
- 3–4 weeks
- Scope
- 8–10 agreed core pages
The gap between the business and the website.
Established service businesses rarely have a marketing problem in the way agencies describe it. They have a presentation problem. The website stopped keeping up with the business years ago.
The site was built for a smaller version of the business
It was fine when you offered two services in one town. Now there are six services, a wider service area and better work to show, and none of it fits the original structure.
Everything is compressed into one page
When every service shares one paragraph, none of them is explained. A visitor looking for one specific thing has to work out whether you do it, and many will not bother.
The good work is invisible
Most service businesses have photographs of completed work, satisfied clients and real credentials sitting in a phone or a drawer. If none of it is on the website, the site is arguing without evidence.
The mobile version is an afterthought
The desktop layout was designed and the phone got whatever fell out of it. Since that is where most visitors are, that is the version that matters most.
Contact depends on the visitor making an effort
A form on a contact page assumes someone will navigate to it. Real behaviour is closer to: read a bit, decide, and want to act immediately, usually on WhatsApp.
Nothing is measured
Without tracking there is no way to know which pages are read, which services attract interest, or how people actually make contact. Decisions get made on impressions.
Six parts, and what each one looks like in practice.
These are not features on a list. Each one exists because of a specific point where a visitor either continues or leaves.
- 01
Positioning
So a visitor knows within seconds whether you are relevant to them.
- A homepage headline that names the service, the customer and the region
- A supporting paragraph that says what you do without industry jargon
- Service areas stated plainly, so people outside them self-select out
- Credentials and experience placed high enough to matter
- 02
Service structure
So each service can be found, understood and priced-in mentally.
- One page per service, not one paragraph per service
- A consistent shape on each: what it is, who it suits, what is involved, what happens next
- Internal links between related services so visitors move sideways instead of leaving
- Each service page carries its own enquiry route, not a link back to Contact
- 03
Trust and proof
So the claims on the site are supported by something.
- Completed-work galleries using your own photographs
- Client feedback placed next to the service it refers to
- Accreditations, registrations, insurance and qualifications where they carry weight
- Team or founder presence, so the business reads as people rather than a logo
- 04
Quote and contact routes
So acting is easy at the moment someone decides to act.
- A quote request form asking only what you genuinely need to respond
- A WhatsApp route with a pre-filled message, available on mobile throughout
- Tap-to-call and email links that work correctly on a phone
- Contact prompts repeated at natural decision points, not only in the footer
- 05
Mobile experience
So the majority of your visitors get the better version, not the leftover one.
- Sections recomposed for a narrow screen rather than stacked and squeezed
- Body text sized to be read at arm’s length without zooming
- Tap targets sized properly, with space between them
- Images served at mobile-appropriate sizes so pages load on a weak signal
- 06
Tracking readiness
So you can see what the site is doing instead of assuming.
- Google Analytics 4 configured and connected
- Conversion events on form submissions, WhatsApp taps, calls and email clicks
- Google Search Console verified and the sitemap submitted
- A Meta Pixel integration point and event structure, ready if you advertise later
What the 8–10 pages usually are.
The exact structure is agreed in writing during the strategy stage. For most established service businesses it settles close to this.
- Service one
- Service two
- Service three
- Service four
Plus privacy policy · custom 404 · any extra pages agreed in the scope
Core pages
- Home: positioning, services overview, proof, primary enquiry route
- About: the people, the history, the credentials, the service area
- Services overview: every service in one place with clear routes into each
- Contact or request a quote: form plus WhatsApp, telephone and email
Service pages
- Three to five individual service pages, one per service
- Each with its own explanation, proof and enquiry route
- Structured so a search engine can index them individually
- Written so a visitor can tell whether their situation is covered
Supporting pages
- Completed work, gallery or project pages where relevant
- Privacy policy supporting the enquiry forms
- A custom 404 page that routes people back into the site
- Additional pages such as FAQ, service areas or pricing where useful
Pages beyond the agreed scope are quoted before they are built, never added silently to the invoice.
The actions that get measured.
Tracking is set up around meaningful actions rather than raw visit counts. No personal information from a form is ever sent to an analytics platform.
- Quote or application form started Shows how many visitors reach the point of engaging.
- Quote or application form submitted The primary conversion action on the site.
- WhatsApp tap Usually the most-used route on mobile for service businesses.
- Telephone tap Distinguishes callers from form enquiries.
- Email click Captures the visitors who prefer writing to you directly.
- Key page and portfolio interaction Shows which services and which work actually get attention.
Analytics and pixel IDs are configured through environment settings you control. Nothing fires until you supply them, and form field contents are never included in an event.
Four stages, agreed before we start.
The public expectation is three to four weeks. That clock starts once the agreed content, images and access have been supplied, not on the day the deposit clears.
- 01
Application and fit
You apply, I review it, and we have a strategy call. If it is not a fit, I will tell you and point you somewhere sensible. If it is, you receive a written scope and a fixed quote.
- 02
Strategy and content collection
We agree the page and service structure, then collect what the site needs: business information, service detail, images, proof and access. This stage sets the timeline.
- 03
Design and development
I design and build the site for desktop and mobile, then share it for review. Two review rounds are included, gathered as consolidated feedback rather than a running list.
- 04
Review, testing and launch
Forms, links, speed, mobile behaviour and tracking are tested. The site goes live, then I record a handover walkthrough covering how to update it and where the enquiries land.
Timing starts once the agreed content, images and access have been supplied. Larger scopes are quoted with their own timeline.
Your side of the project.
This is the part that decides the timeline. A well-prepared client typically gets a faster and better site, not because I work harder, but because the site has more to work with.
- 01
Service detail
What each service involves, who it is for, and anything a customer commonly asks before buying. Rough notes are fine. Structuring them is my job.
- 02
Images of real work
Photographs of completed jobs, premises, equipment or team. Phone photographs are usually acceptable. Stock images of other people’s work are not.
- 03
Proof material
Client feedback you actually have in writing, accreditations, registrations, memberships, insurance, qualifications and years in operation.
- 04
Brand assets
Logo files in the best quality you have, plus any brand colours or existing guidelines. If the logo only exists as a low-resolution image, tell me early.
- 05
Access
Domain registrar access, hosting access where the site is going, and access to any existing analytics accounts you want carried across.
- 06
One decision-maker
One person who consolidates feedback and can sign off. Review rounds work when the feedback arrives as one considered list, not five separate messages over two weeks.
Where this project ends.
Being specific about this now is more useful to both of us than being vague and negotiating it later.
Two review rounds, not unlimited revisions
Two consolidated rounds are included. Further rounds, or changes that reopen an already-approved direction, are quoted at an hourly rate before any work starts.
The agreed scope is the scope
New pages, new functionality or a change in direction after sign-off are quoted separately. I would rather requote openly than quietly drop something else to absorb it.
No guarantees on outcomes
I do not guarantee rankings, enquiries, sales or revenue, and I would be careful of anyone who does. I guarantee the build, the process and the standard of the work.
Advanced functionality is a separate scope
Booking systems, client portals, memberships, custom integrations and full ecommerce sit outside this offer. They can be built, but they are quoted on their own.
Maintenance is optional and separate
There is no compulsory retainer. After launch you can manage the site yourself, call me when something is needed, or arrange ongoing support as its own agreement.
Third-party costs stay with you
Hosting, domains, premium plugins, paid fonts, stock imagery and third-party services are billed by their providers directly, and are flagged before anything is bought.
Everything included in your R17,500 website system.
One clearly defined project covering the strategy, structure, design, development, enquiry routes and technical foundations required to launch properly.
Enquiry-Ready Website System
R17,500 once-off
Payment
- 70% deposit to reserve the project and begin R12,250
- 30% payable before launch R5,250
- EFT against an invoice
Mandatory Luado Digital retainer None
Hosting, domain renewals and any approved third-party services are quoted or paid separately.
Apply for a strategy callWhat your project includes
Strategy and structure
- Initial project-fit and requirements review
- Written project scope before work begins
- Website sitemap and page architecture
- Approximately 8–10 agreed core pages
- Clear primary and supporting service-page structure
- Navigation and customer-journey planning
- Content requirements checklist
- Organisation and light refinement of usable client-supplied content
- Clear calls to action throughout the website
Custom design and development
- Custom website design aligned with your brand
- Custom homepage layout
- Custom service-page layouts
- Professional About page
- Professional header and navigation
- Professional website footer
- Responsive desktop design
- Responsive tablet design
- Responsive mobile design
- Reusable, consistent website components
- Trust-building sections
- Testimonial and review sections
- Portfolio or completed-work sections
- Frequently asked questions sections
- Contact and enquiry sections
- Accessibility-conscious typography, spacing and contrast
Enquiry routes
- Primary application or quote-request form
- Relevant qualification fields
- Accessible form labels and validation
- Clear form error and success states
- Spam-protection readiness
- Dedicated confirmation or thank-you experience
- Enquiries delivered to one destination you control
- WhatsApp contact integration
- Click-to-call functionality
- Click-to-email functionality
- Social-media links where relevant
- Google Maps integration where relevant
- Strategically placed enquiry calls to action
SEO foundations
- Search-engine-friendly website structure
- On-page SEO foundations across included pages
- Individual page titles
- Individual meta descriptions
- Correct heading structure
- Clean, descriptive page URLs
- Image alternative-text structure
- Internal website linking
- XML sitemap
- Robots configuration
- Google Search Console setup
- Google indexing submission
- Canonical URL readiness
- Social-sharing metadata
Analytics and advertising readiness
- Google Analytics 4 integration point
- Contact-form submission tracking
- WhatsApp-click tracking
- Telephone-click tracking
- Email-click tracking
- Primary CTA tracking
- Meta Pixel integration readiness
- Meta Lead event readiness
- Conversion-event structure for future advertising
- No personal application information sent to analytics
Performance and technical quality
- Responsive image handling
- Image compression and optimisation
- WebP or AVIF image readiness
- Lazy loading below the fold
- Website speed optimisation
- Lightweight frontend implementation
- Favicon setup
- Open Graph image setup
- HTTPS and SSL deployment readiness
- Basic website security configuration
- Form spam-protection configuration
- Broken-link testing
- Desktop, tablet and mobile testing
- Reduced-motion accessibility support
Review, launch and handover
- Two structured website review rounds
- Pre-launch content and layout check
- Cross-device testing
- Form testing
- Contact-link testing
- Analytics and tracking verification
- Website launch assistance
- Post-launch link and form verification
- Search indexing checks
- Recorded website handover
- Clear instructions for any remaining external integrations
Not included unless separately quoted
- Hosting and hosting renewals
- Domain registration and renewals
- Premium plugins or third-party subscriptions
- Complete copywriting when no usable information is supplied
- Brand-identity development
- Photography or video production
- Ecommerce functionality
- Complex booking, membership or customer-portal systems
- Custom software integrations outside the written scope
- Advertising management or advertising spend
- Ongoing website maintenance
- Ongoing content updates
- Additional pages beyond the agreed scope
- Additional review rounds
- Guaranteed rankings, enquiries, sales or revenue
Why the founding rate?
The R17,500 founding rate reflects Luado Digital building its direct service-business client and case-study portfolio. The project receives the complete agreed scope and direct founder involvement without reducing the delivery standard.
Ready to discuss your project?
If your business is already operating and you are ready to invest in doing the website properly, complete the short application.
Apply for a strategy callEverything people ask before applying.
What exactly is included?
A custom responsive website design, approximately 8–10 agreed core pages, a service-page structure with one page per service, layouts built around the decision a visitor is making, trust and portfolio sections, quote or application forms, WhatsApp, telephone and email contact routes, on-page SEO foundations, image and performance optimisation, analytics and conversion-tracking readiness, Search Console setup, a Meta Pixel integration point, spam-protection readiness, two review rounds, launch and a recorded handover.
How long does the project take?
Three to four weeks for a standard scope. That period begins once the agreed content, images and access have been supplied, not on the day the deposit is paid. In practice, content collection is what usually decides the date. If a scope genuinely needs longer, I say so in the written quote rather than discovering it halfway through.
How many pages do I get?
Approximately 8–10 core pages, agreed in writing before the build starts. For most service businesses that covers a home page, an about page, a services overview, three to five individual service pages, a contact or quote page and a privacy page. If your business needs more, I quote for it upfront.
Is hosting included?
No. Hosting and domain renewals sit outside the R17,500 and are billed by your provider, not by me. I will recommend suitable hosting for the build, help you get set up, and deploy the site there. If you would prefer me to arrange and manage hosting, that is quoted separately.
Is copywriting included?
Structuring, editing and rewriting your existing material is included. That is a normal part of the work. What is not included is writing an entire website from nothing when no usable business or service information is supplied. If you have very little written down, tell me during the strategy call and we scope the writing properly.
Can you work with the content on my current website?
Yes, and it is often the fastest route. I will take what is accurate and still relevant, restructure it so it reads clearly, and tell you specifically which sections need new material or better images.
Is SEO included?
On-page SEO foundations are included: sensible page titles and meta descriptions, a correct heading structure, clean semantic markup, descriptive image alt text, fast-loading pages, a sitemap and Google Search Console setup so your pages can be indexed. Ongoing SEO campaigns, link building and content programmes are separate services and are not part of this offer.
Will the website guarantee that I get enquiries?
No, and I will not tell you otherwise. A website cannot guarantee enquiries, rankings, sales or revenue. Too much depends on your market, your pricing, your reputation and how people find you in the first place. What I can do is make sure the site presents your business properly, explains your services clearly, shows real proof and makes contact straightforward, and that the actions people take are actually tracked.
What happens after launch?
You get a recorded handover walkthrough covering how the site is structured, how to update the content you are likely to change, and where enquiries are delivered. Small fixes to anything I got wrong are sorted out. Ongoing maintenance, new pages and later changes are quoted separately. There is no compulsory retainer.
Can ecommerce be included?
A small number of products can usually be added to a service-business site. A genuine online store, with catalogue structure, payment gateway, shipping rules and stock and order management, is a different build with a different scope, and is quoted separately. There is more detail on the ecommerce page.
How do payments work?
70% deposit to reserve the slot and begin, 30% before the site goes live. Payment is by EFT against an invoice. There is no subscription, no instalment plan and no lock-in contract.
What do you need from me?
Your service detail and any existing copy, logo files, photographs of your work, team or premises, any accreditations or credentials worth showing, access to your domain and hosting, and one decision-maker who can give consolidated feedback within the two review rounds. I send a clear checklist after the strategy call so nothing is a guessing game.
Ready to look at your project properly?
The application takes about five minutes and tells me enough to know whether this is a fit. If it is, we book a strategy call and I come back with a written scope and a fixed quote.
Enquiry-Ready Website System at R17,500 once-off. 70% deposit · 30% before launch
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